Chapter 12, outline

Global Advertising and Public Relations




I- Brief History of Advertising and Public Relations Worldwide
1- Western in Origin
2- Corporate purpose
3- Manipulative in their Role, Function, and Design
4- Democratic in tradition
5- Capitalistic in Heritage
6- Postmodern, Postmillennial, Post-Cold War Era


II- Environmental Challenges, Population Growth, Poverty and Hunger, War

III- The management of Change

IV- Tensions from Technology, Globalism, and Multiculturalism

V- Governments, Corporations, and Private Citizens

VI- Nationalism versus Globalism

VII- Past versus Future

VIII- Tensions among the First, Second, And Third Worlds

X- Class Stratification

XI- Control of Technology

XII- An Ideological foundation for Advertising and Public Relations